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Cool Hunting: what's the big deal?
So Crirpin Porter and Boguski (the advertising agency) are up for the challenge of making Microsoft cool again. Not an easy task.According to many analysts, Microsoft has really lost control of its...
View ArticleCoolhunting II: the n+1 dimension
I started writing about cool and cool hunting a few days ago, triggered by a conversation I had with a friend. I posted a question on linkedin and other forums trying to understand what people think...
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How to make decisions
I have often thought about the art of making decisions. Not just routine, everyday calls, but the big ones, when you feel that your life is going to change. One of my favorite quotes is that "life all...
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Radio Silence
Afterthreeweeksofextraordinarybusyschedules, includingmanychangesat a personallevel (allgood!), I amnowtravelinginEuropewithsporadicinternetaccess. I...
View ArticleDefrosting
Indeed, it took a little more than a few days. After 4 months of black out, I will be returning to action with a new, less frequent but more focused structure. See you soon.
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LightWeeds and our Virtual Self.
Lightweeds is a project by Simon Heijdens that was exhibited last year at the MoMA - part of the Design and the Elastic Mind exhibition.Think of virtual organisms (plants, weeds, trees) that existed as...
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Pete the Meat Puppet, grinding Diesel.
I love Diesel clothes. It's a clever brand that has managed to evolve and redefine itself through the years. I can still remember Diesel being overshadowed by Levi's when I was a teenager and see the...
View ArticlePete & Diesel - additional comments
Based on my (limited) sample of 19, Pete the Meat Puppet seems to alienate 7 out of 10 people exposed to it, but interestingly most of them where indifferent to begin with. On the contrary, the share...
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Reading Best Selling Business Books is overrated!
Or maybe not. The truth is that like most things in life, it depends on our expectations. But what do we really expect from the experience of reading non fiction books? Without oversimplifying it,...
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How the hell did he do that?
"I've exploited the efficiencies of your mind." said the magician.Wired magazine posted an interesting article about the neuroscience of illusion. The main premise is that our Brains don't see...
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The innovation Shark
I had to give a presentation about innovation yesterday. Innovation is a tricky subject: you run the risk of talking a lot without really saying anything. I mean, besides wowing the audience with cool...
View ArticleAwesome Storytelling
There is story telling. And then there is story telling. Compelling. Fresh. Surprising. Experiential.As a father of a 5 year old, I have come to appreciate the fine art of telling stories. Sometimes...
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the future of advertising
From broadcasting to narrow casting, to social listening, to engagement, the list of empty terms is endless. As online advertising becomes mainstream and new media become old and challenged, the...
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Three+ one (3+1) observations about Innovation today.
This is not based on extensive research. It’s just common sense. Three + one observations about the current state of innovation:1) Improved? Yes. New?Not really: In case you haven’t noticed, most of...
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RevisedFinal Presentationv8.1… and the story is still not tight enough.
Time is running out, so you start cutting the fat. You simplify some key charts. Then you decide that an entire section is not needed so you take it out. And finally you have another look and you...
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If you want to test a man’s character, give him power*point
If you work in corporate America you have been conditioned to have very low expectations from powerpoint presentations. It doesn't have to be that way.Here is a list of insights from Slide:ology, an...
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ANYONE can be Creative.
"Anyone but me” you might say. Wrong. ANYONE can "cook". (To paraphrase Chef Gusteau from Ratatuille). But there are different roles in a kitchen. Here is some advice to get started:1.Be wrong: The...
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Guns don’t kill people. But -powerpoint- bullets kill plenty
This is the sequel to my recent post “if you want to test a man’s character give him power*point", that created a lot of conversation. Here is some additional practical advice, in less than 1 minute:1....
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The rule of 1,440
Any photographer will tell you that if you change the way you look at things, the things you look at change. For example:There are 24 hours in a day. We have learned to measure the day in hours and...
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Shakespeare used the word "punk" in 1623
*he referred to a prostitute. Much later, the word became a symbol of the generation gap phenomenon. A generation gap is what happens when people of one generation can’t keep up with social evolution....
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Don't be afraid Mr Arrington
"What really scares me?” asks Michael Arrington (techcrunch). "It’s the rise of fast food content that will surely, over time, destroy operations that hand craft their content today.Indeed, companies...
View ArticleThe Cannibal Manifesto*
*the Manifesto Antropófago (Cannibal Manifesto in English) was published in 1928 by theBrazilianpoet and polemicistOswald de Andrade. Its argument is that Brazil's history of "cannibalizing" other...
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The art of losing a pitch
Losing a pitch sucks. With the luxury of hindsight and the experience of pitching many times (losing a great deal of them), here are 5 observations about the art of losing a pitch:You lose a pitch on...
View ArticleThe rise of Digital signage + Mixed reality advertising
The first time I heard the term “Mixed Reality Advertising” it was in the context of digital signage, a few months ago. I quote:People (still) walk in the real world, but spend the better part of their...
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Put it in a sentence
There is number of ways that you can tell the same story. Talk for hours to describe it. Use data to prove it. Use images and music to bring it to life. Or just put it in one sentence. One, powerful...
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